About the Journal
The International Journal of Financial and Marketing Studies (IJFMS) is a peer-reviewed, half-yearly scholarly journal published by Adeon Global, dedicated to advancing research, knowledge, and innovative practices in the fields of finance, marketing, and related areas of business and management. The journal provides an academic platform for researchers, academicians, financial professionals, marketing specialists, industry experts, policymakers, and students to disseminate original research articles, review papers, case studies, theoretical contributions, and evidence-based analyses addressing contemporary and emerging challenges in financial and marketing environments.